Tourism: A Pathway to Peace
“Make Peace Part of Your Journey” By Joining Our Community of Industry Peace Advocates
Welcome to the Peace through Tourism Initiative
Peace Through Tourism is a proactive industry awareness initiative, made up of tourism-related companies who believe that Travel & Tourism is a positive force for peace. With the United Nations declaring 2025 as the International Year of Peace and Trust, we have a timely opportunity to work together to build greater awareness for the power of our industry to foster new pathways for peacebuilding, at home & aboard, through tourism.
Peacebuilding has always been a part of our industry's DNA—every travel journey creates opportunities for understanding, connection, and bridge-building across divides. Our objective is to expand on what is already in motion, evolving our mindset from being passionate Tourism Providers to becoming purposeful Peace Advocates, while transforming our travelers' outlook from being ordinary tourists to thoughtful Global Citizens and future Ambassadors for Peace.
Why Is Peace Through Tourism Important
Our Global Challenges
Conflict, Division & Crisis
Headlines suggests our world is broken.
Our Global Opportunities
Empathy, Unity & Peace
Tourism shows it doesn’t have to be.
While Others Debate Solutions, Tourism Can Create Solutions
Where conflict escalates, Tourism builds empathy through understanding.
Where division threatens, Tourism creates unity through acceptance
Where crisis overwhelms, Tourism fosters peace through shared engagement.
”Tourism is the people’s building block for global peace and cultural understanding.” UN Secretary General Ban Ki-moon
Tourism can evolve from an industry that moves people to one that’s moving humanity.
Tourism is already a Global Powerhouse of Potential
Tourism’s unprecedented geographic reach, economic strength, labor force numbers & annual traveler’s counts, provides the global power to play a greater role in creating more peace-awareness and peacebuilding opportunities through travel.
If not now…then when? Peace does not just happen…people make peace, and now is a perfect time to begin “Making Peace Part of Your Journey”. By working together we can create more awareness for Peacebuilding and help transform our industry mindset from transactional to transformational. This evolution can start with you today..
Take this first step, by joining our Community Peace Advocates and help evolve a stronger pathway to a more sustainable future.
Our Opportunity in Peace Through Tourism
Join Our Peace Through Tourism Community and Be 4-Peace
Every journey begins with a single step. Take your first step for peace awareness today.